6 of The Best WP SEO Tools & Plugins
In today’s world almost all internet traffic begins with a search engine and most of the searchers don’t go past the first page of results. Search engines being the main source of traffic for content sites, it is important for you to optimize your content. This will ensure it ranks higher in the search results.
However, this does not mean that you should stuff your content with keywords and forget about your readers. No, you need to keep your content user-friendly and aimed at helping your readers.
Now, you may be wondering how to make your content user-friendly as well as SEO-friendly. This can easily be achieved by utilizing some of the tools that will optimize your content on search engines.
Also, note that you need to make sure that your website’s load time is optimized. You can do this by running a speed test to analyze your site’s performance and get tips on how to make it faster. This can be achieved by using an online speed test tool.
Here are a few SEO tools and plugins
- Google Analytics by Monster Insights
Using google analytics to track data on how visitors and search engines view your site is very important. This helps you improve your site’s SEO, make better business decisions and create marketing strategies that convert.
When using WordPress, monster insight is the best google analytics plugin to use. It is very user-friendly and is more powerful. The best thing about this is that you do not need to hover around from your site to Google Analytics.
It is all there on your WordPress dashboard. You get to see what keywords people are using when they find your site. This will help you determine what your visitors are looking for and do more of that.
- Google keyword planner
Since stuffing your content with a lot of keywords is not an SEO tactic anymore, you need to adopt the strategic use of keywords. Google keyword planner is a great tool that helps you find new keywords for your business.
You can search for words, phrases, and URLs related to your business then you’ll see the top keyword with average monthly searches on google. It also shows the historical data associated with those keywords to help you know how popular they are.
The best part apart from the immense value it offers, is that is is a free tool. All you need is an Adwords account which is also free.
- Yoast SEO
This is the best reviewed and most downloaded SEO plugin for WordPress. The best part is that it is free so you don’t have to worry about breaking your budget.
It helps you analyze how well each post and page is optimized for the search engine depending on the keywords you are targeting. It also allows you to set canonical URLs to avoid duplicate content and add titles and meta tags for your site.
Using Yoast also gives you the advantage of checking every content you write and show you how it looks from readability and SEO point of view. This will help you create better content.
SEMRush is a great tool because it helps you analyze your marketing effort and compare them to your competitors. This will help you gather important insights that may improve your marketing strategy.
It also helps you see what organic keywords your site is ranking for, the performance of your advertising and where your backlinks come from. Interestingly, with this tool, you can also view all this information with regards to your competitor’s website. This helps you improve your strategies and even borrow some of the techniques that are working for them to ensure your site stands out.
- Broken Link Checker
As your website grows and you continue putting out more content it may become difficult to keep up with the management of your blog. This is where this tool comes in handy.
Broken link checker is a WordPress plugin that monitors your posts, pages, comments and other content for broken links and missing images. Broken links create a really bad impression among your site’s visitors and also harms your SEO. This is because search engines always look at and follow your links.
If a broken link is found, it will notify you on your WordPress dashboard or through email allowing you to go in and fix those links. This tool is not only great for SEO but also making your site more user-friendly.
- SEO Quake
This is a browser addon designed to help you get SEO insights with a simple mouse click. You can install it on Mozilla Firefox, google chrome and opera to see a huge selection of SEO parameters for any web page. The parameters include page rank, Google index, and Alexa ranking.
It also reports the nofollow links and keyword density for various phrases. You can also compare your statistics against those of your competitors. The best part is that it is free and provides great benefits for your site.
It helps you “find, fix and get control of the links on your website.” It is very useful because it helps to track your outgoing links and makes it easy to clean up outdated ones.
It delivers link reports and allows you to easily delete broken or spammy links. It is important for anyone serious with their SEO to ensure they invest in this tool. It will save you a lot of hustle and assure your credibility to your site visitors. Nobody wants to follow links that are spammy or broken.
Due to the constant search engine algorithm changes, you cannot expect to perfect your SEO formula. However, by using these tools, you can create a search engine friendly site that can help boost your rankings.
In case all this is too much for you as you start out, you can always turn to NYC SEO specialists for your company. This is to ensure you get started on the right note and learn from them as you grow.